Company News

Prell and Denorex Sold To Scott’s Liquid Gold

Ultimark's Zincon medicated shampoo is also part of the deal.

Denver-based Scott’s Liquid Gold-Inc. says it has acquired Prell, Denorex and Zincon hair and scalp care products from Ultimark Products, Inc. for a purchase price of approximately $9.1 million, subject to adjustment.
 
“We are excited about our acquisition of these brands. Prell, Denorex and Zincon products will be great additions to our existing health and beauty care portfolio of products,” said Mark Goldstein, chairman, president and CEO of SLGD. “This investment represents an important strategic opportunity that will benefit our shareholders, consumers, customers, and employees.”
 
Scott’s Liquid Gold-Inc. is best know for its Scott’s Liquid Gold wood cleaner and preservative, which has been sold in the US for more than 60 years. The company’s skin care offersing include Alpha Skin Care products and Neoteric Diabetic healing cream. In addition, the company is the exclusive distributor in the US of Montagne Jeunesse/7th Heaven face masque and skin care sachets and the exclusive distributor in the specialty retailer channel in the US of Batiste dry shampoo.

Prell is a venerable hair care brand; it has been on shelves for 50 years.

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